Predator: Badlands Aims for Franchise's Second-Best Friday with $14 Million Opening, Eyes $33 Million Total
Friday afternoon estimates show that 20th Century Studios' upcoming release Predator: Badlands is on track to earn about $14 million in its opening day, positioning it as the second‑largest Friday debut in the long‑running franchise. The figure follows a strong Thursday preview that contributed roughly $2 million, and analysts project a domestic total of $33 million by the end of the opening weekend.
The film, directed by Dan Trachtenberg, continues the series' blend of sci‑fi action and survival horror, introducing a new setting and a fresh cast while retaining the iconic extraterrestrial hunter. Compared with the franchise's record‑setting Friday, which generated $15 million in 2022, the current performance suggests sustained audience interest despite a competitive summer slate that includes several high‑budget blockbusters.
Industry observers note that the modest yet solid start reflects broader market trends, such as the gradual rebound of theater attendance after the pandemic and the appeal of established intellectual property. Generic statements from studio representatives indicate confidence that the film's marketing push, which emphasizes practical effects and a nostalgic tone, will sustain momentum through the weekend. Box‑office analysts also point to the film's international rollout, scheduled for early next week, as a key factor in reaching the projected $70–$80 million global total.
Looking ahead, the weekend's performance will influence theater owners' scheduling decisions and could affect the franchise's future development plans. If the film maintains its trajectory, it may secure a strong foothold for sequels or spin‑offs, reinforcing the Predator brand's relevance in a crowded cinematic landscape. Regardless of the final numbers, the opening demonstrates that well‑timed releases backed by recognizable franchises can still generate notable box‑office returns.
