LSU Athletic Director Scott Woodward Resigns Days After Coach Brian Kelly's Dismissal
Louisiana State University announced on Thursday night that athletic director Scott Woodward has stepped down after six years in the role, ending his tenure amid mounting pressure from university officials and donors. The resignation comes just four days after the university terminated head football coach Brian Kelly, marking a rapid leadership turnover within the LSU athletics department.
Woodward, who oversaw a period of significant investment in facilities and the hiring of high‑profile coaches, faced criticism over the recent football program’s performance and the handling of contractual matters related to Coach Kelly. Sources familiar with internal discussions said the board of trustees and senior administrators had expressed concerns about the direction of the athletic program and sought a change in leadership to restore confidence among stakeholders.
University officials emphasized that the decision was made in the best interest of the institution’s long‑term goals. "The university is committed to maintaining a competitive and financially responsible athletics program," a spokesperson said, adding that the administration would initiate a comprehensive search for a new athletic director immediately. The statement also noted that the transition would be handled smoothly to avoid disruption to student‑athletes and ongoing projects.
Industry analysts observed that such swift changes are not uncommon in major collegiate programs where performance expectations and financial pressures are high. They highlighted that the combination of a coaching change and an administrative turnover often signals a broader strategic shift, potentially involving revised budgeting priorities, enhanced compliance measures, and renewed emphasis on academic outcomes for athletes.
Looking ahead, LSU’s board is expected to convene a search committee that will consider candidates with experience in both revenue generation and compliance oversight. The university hopes the new leadership will stabilize the program, address any lingering concerns from alumni and donors, and set a clear vision for the future of LSU athletics.
