DJI Rolls Out Neo 2 Selfie Drone Worldwide, Skipping U.S. Market
DJI, the leading Chinese manufacturer of civilian drones, has begun global distribution of its latest consumer model, the Neo 2 selfie drone, while confirming that the device will not be sold in the United States. The announcement follows a brief preview that highlighted the drone’s upgraded obstacle‑avoidance sensors, gesture‑based controls and an extended flight time compared with previous entry‑level models.
The Neo 2 is positioned as an affordable, pocket‑sized option for hobbyists and social‑media creators. It incorporates forward‑facing and downward‑facing cameras that can be operated with hand gestures, allowing users to capture aerial selfies without needing a separate remote controller. DJI also added a multi‑directional obstacle‑avoidance system that can detect objects up to several meters away, a feature that previously was limited to higher‑end models. Battery capacity has been increased, giving the drone up to 25 minutes of flight time under optimal conditions.
Industry observers note that DJI’s decision to exclude the United States from the launch reflects ongoing regulatory scrutiny of Chinese‑origin drone technology. U.S. authorities have raised concerns about data security and the potential for foreign‑manufactured equipment to be used in illicit activities, leading to restrictions on certain DJI products. While the company has not provided a detailed explanation, the move aligns with a broader trend of technology firms adjusting market strategies in response to geopolitical pressures.
Analysts predict that the Neo 2 will bolster DJI’s market share in regions where the company already dominates, such as Europe, Southeast Asia and Latin America. By offering a low‑cost device with advanced safety features, DJI aims to attract new users who may have been hesitant about drone operation. Local retailers are expected to begin stocking the model within the next two weeks, with pricing positioned slightly below competing entry‑level offerings from rival manufacturers.
Looking ahead, DJI may reassess its U.S. distribution plans depending on regulatory developments and potential licensing agreements. For now, the Neo 2 adds another option to the growing consumer drone segment, emphasizing ease of use and safety while navigating a complex international market environment.
