Apple unveils iPhone Pocket, a sleek wearable accessory co‑designed with Issey Miyake
Apple announced on November 11, 2025 that it will launch the iPhone Pocket, a new accessory designed to be worn on the body while holding an iPhone. The product, unveiled as part of an update to its accessory lineup, is the result of a partnership with Japanese fashion house Issey Miyake.
The iPhone Pocket consists of a single‑piece, three‑dimensional knitted sleeve that slips over the back of the device and can be attached to a belt, strap, or clothing loop. The 3D‑knitted fabric, made from recycled polyester and biodegradable fibers, is claimed to provide both protection and a comfortable, breathable fit. Integrated magnetic closures allow quick attachment and removal, while a hidden pocket can store a credit card or small essential.
Apple’s collaboration with Issey Miyake follows previous fashion partnerships, most notably the Apple Watch Hermès edition, and reflects a broader industry trend of merging technology with high‑end design. The company has emphasized sustainability in recent product cycles, and the use of recycled materials in the iPhone Pocket aligns with that strategy.
Industry analysts expect the accessory to appeal to style‑conscious consumers and to complement the growing market for premium phone cases. A spokesperson for Apple said the accessory will be available later this year in selected markets, with pricing positioned above standard silicone cases but below luxury leather options. Retailers are preparing to showcase the product alongside other Apple accessories.
If demand meets expectations, the iPhone Pocket could set a precedent for future collaborations between tech manufacturers and fashion designers, potentially expanding the ecosystem of wearable tech accessories. Observers will watch how the market responds as the product reaches stores in early 2026.
