Apple Plans to Hide Front-Facing Camera Under Display for 2027 20th‑Anniversary iPhone
Apple is reportedly preparing to eliminate the visible notch on its upcoming 20th‑anniversary iPhone, slated for release in 2027, by embedding the front‑facing camera beneath the display. The information comes from a source in China who shared the details with a technology news outlet, aligning with earlier speculation that the tech giant intends to achieve a truly seamless screen.
The move would mark the latest step in Apple’s ongoing effort to refine the iPhone’s design. Since the introduction of the notch on the iPhone X in 2017, the company has experimented with various solutions, including the smaller “Dynamic Island” cutout and a brief foray into punch‑hole lenses on the iPhone 14 series. Under‑display camera technology has been under development by multiple manufacturers for several years, but challenges related to image quality and display brightness have limited its commercial rollout.
Industry analysts note that Apple’s adoption of an under‑display camera could set a new benchmark for premium smartphones, potentially prompting competitors to accelerate their own research. The technology involves a semi‑transparent layer that allows light to reach the sensor while remaining invisible to the user, a concept that has seen limited implementation in select Android devices. Experts suggest that Apple’s extensive control over hardware and software may enable it to overcome the trade‑offs that have hampered earlier attempts.
Apple has not commented publicly on the rumor, and the company typically confirms product details only shortly before launch. However, insiders indicate that the 2027 model will celebrate two decades of the iPhone with a range of upgrades, including a faster processor, expanded memory options, and enhanced camera capabilities across both front and rear modules. The under‑display camera is expected to be complemented by software improvements to maintain image clarity in various lighting conditions.
Should the feature be confirmed at the official unveiling, it would underscore Apple’s commitment to integrating cutting‑edge technology into its flagship devices while preserving the brand’s emphasis on sleek aesthetics. Observers will be watching closely for further details, which are likely to be disclosed during Apple’s annual September event later this year.
